Organization is vital in regard to maximizing your coupons. Many people organize coupons by their grocery category like dairy, meats, frozen items, etc. While this is great for some, others may prefer to organize by aisle layout of the store, and some like to organized by expiration date. Whatever approach makes things simple for you is what you should do. You should attempt to match your coupons up with BOGO items; buy-one, get-one sales. Not only do you get the extra item for free, but you will get a discount on the item that you purchase for the free item. You could end up paying less than even a quarter of its initial price.
When you stick with one brand repeatedly, you miss out on savings. You can save a lot more money when you widen out and give different brands a try. You may discover new brands that are just as good or better than your current favorites.